He lives a lie, but posts the truth.

He's a hiring partner at one of the worlds largest law firms. Brilliant yet ruthless, he has little patience for associates who leave the office before midnight or steal candy from the bowl on his secretaries desk. He hates holidays and paralegals. And he's just started posting an internet blog to tell the world about what life is really like at the top of his profession. 

Small, well appointed future. Semi detached.

If the ed of the world is nigh, then surely its only sensible to make alternative arrangements. Certainly the Earth has its points, but what most people need is something smaller and more maneageable.

Of course there are those who say thats planetary treason, but who cares what the weirdos and terrorists think? Not Nathan. All he cares is that his movies get made and that thee is someone there to see it.

In marketing terms, the end of the world will be very big. Anyone trying to save it should remember that.